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Meet the Founder

Hi, I am Vidhi Savani, a chartered accountant by qualification and an educator by profession — currently working with an ed-tech company in Singapore. But my most meaningful role? Being a mom to twin daughters.

After seven years of marriage to my best friend (and beating the odds to get here), I’m now building a baby diaper brand from the heart — one that’s rooted in love, perseverance, and a whole lot of late-night learning.

Coddle Up is my way of giving every parent what I once searched for — safe, soft, beautifully made diapers created by someone who truly understands.

Love from Our Coddle Up Families

“I’ve tried so many diaper brands, but these are by far the best. They fit my baby perfectly and don’t leave any red marks. Finally, a diaper that keeps my little one happy all day!”

– Suparna Mishra

“No more midnight messes! These diapers keep my baby dry through the night. The leak protection is amazing, and it gives me peace of mind knowing my baby is comfortable while sleeping.”

– Bharti Yadav

“My baby has super sensitive skin, and I was always worried about rashes. Since switching to this brand, I haven’t seen a single rash. The softness and breathability are incredible!”

– Aakriti Ghosh

“I love that these diapers are gentle not only on my baby but also on the environment. It feels good knowing I’m choosing a safe, eco-friendly option without compromising on quality.”

– Sonia kagzi

FAQs

Got questions? We’ve got honest answers to help you choose what’s best for your baby’s bottom.

Our diapers are created by a mom who wanted better for her baby — and yours. They’re ultra-soft, super absorbent, and made without harmful chemicals. Every feature is thoughtfully designed to balance comfort, protection, and peace of mind.

Yes! Our diapers are hypoallergenic, dermatologically tested, and free from fragrances, parabens, chlorine, and latex. They’re designed to keep even the most sensitive little bums happy and rash-free.

Absolutely. Our high-absorbency core and leak-lock technology provide long hours of dryness — perfect for overnight use or long outings.

We offer diapers for newborns all the way up to toddlers. Our size chart on the product page can help you find the perfect fit based on your baby’s weight and stage.

Our diapers are responsibly manufactured in the state of Gujarat in India in facilities that meet high standards of safety, hygiene, and ethical labor.